Salma ERRAOUI. Reflections on marketing ethics in the face of the challenges posed by artificial intelligence and big data: rethinking values and rules in the digital age. IJSRIS [Internet]. 2026 Aug. 1 [cited 2026 Sep. 20];5(4):963-9. Available from: http://mail.ijsrisjournal.com/index.php/ojsfiles/article/view/919